13 Oct 2010

Gap apparently crap?

Gap attempted to update their preppy collegate logo with this new affair, it got a small bit of press and a rather wider cultural backlash.

What do you think? Personally, and this goes for most things; If ain't broke, don't try to fix it.


  1. That is truly diabolical AND pointless ... but in the same breath could be deemed as clever? Due to the exposure its received in the design world?

  2. It reminds me of coming across the logo for a business with the same name as Gap but that sells water coolers instead of clothes