13 Oct 2010

Gap apparently crap?


Gap attempted to update their preppy collegate logo with this new affair, it got a small bit of press and a rather wider cultural backlash.

What do you think? Personally, and this goes for most things; If ain't broke, don't try to fix it.

2 comments:

  1. That is truly diabolical AND pointless ... but in the same breath could be deemed as clever? Due to the exposure its received in the design world?

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  2. It reminds me of coming across the logo for a business with the same name as Gap but that sells water coolers instead of clothes

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